University of Oregon Women's Basketball

Allen Hall Advertising 2023-2024 'Fueled by Fans' Campaign: Art Director

'Fueled by Fans' captured what it truly means to be a duck. By highlighting the people behind the players, and the community beyond the fans, we demonstrated the heart it takes to be a duck.

The 'Meet the Player' posts garnered 109% more engagement than regular WBB posts, they were endorsed by the players, and showed the UO WBB community who they're rooting for at the Matthew Knight Arena.

We brought the energy to the streets. Eugene ---> Portland

Wheat-paste posters went up around Portland, Oregon to spread the visibility of WBB and bring the excitement back into the arena.

We brought the fan energy outward, and the community came inward.

We held a fan-based photoshoot on the MKA concourse. This was an interactive way to show fan appreciation and how fans fuel Oregon basketball. We turned the camera around on the people who show up.

Account Manager: Neve Robinson

Project Manager: Colt Jarvis

Strategist: Zoe Day

Art Director: Emma Ruddy

Copywriter: Jackson Knox

Media Planner: Alec Duggan

Social Strategist: Michael Wilkins

Designers: Jenna Petri, Maya Lekarczyk, Will Nusbaum

Producers: Sophie Leid, Ben Galdes